DigiNext

We would like to think that a visitor finds your blog or clicks an ad, and  immediately  converts into a sale or lead. Unfortunately, that is rarely the case. Today, people will visit your site several times prior to converting. They'll find your blog post, return directly a week later, and click a retargeting ad the next day. Then, they will  finally  convert! So which marketing channel gets the credit? Was your blog responsible for the new sale? Or was it your Facebook Ad? When trying to show clients the value of each marketing channel, it can be difficult. With multiple touchpoints in the buyer journey, each channel plays its part. These are the questions at the heart of attribution models. What are marketing attribution models? Attribution modeling is a framework for analyzing which touchpoints, or marketing channels, receive credit for a conversion. Each attribution model distributes the value of conversion across each touchpoint differently. A...

If you're working in an established business, a startup or as a solopreneur, digital marketing skills are vital. Whether you're creative or analytical, a team player or a lone wolf, there are jobs in digital marketing jobs for you. There are certain areas(soft skills), which people generally do not focus on, that can only help you, probably advance your career. Soft skills: -You should have the curiosity to learn more. Keep trying and exploring new things. You can not measure the depth of this field because there is so much to learn. - Digital Marketing is still evolving and every day you find something new. This field is probably not for you if you give up things easily. So, you ought to be persistent . -It is important to be a multitasker because there are so many things going on at once in digital marketing and you will lag if you can’t multitask. -You client might ask for something extra, you should as well be prepared to adapt to those situations. ...

Here is how you can earn money on TikTok: -You should have the following requisites before you monetize your TikTok account: 1- A perfect profile which conveys your personality to your audience. 2-Produce consistent content because the basic agenda is to get the attention of your audience to generate more and more followers.   3- Engagement with your audience is necessary to make them believe that you care and take notice of them 4-Promote videos on other Social Media Platforms to gain additional followers, the more people know about your content, the more they follow. 5-You need to be persistent , your value will not increase overnight unless you already have decent followers on other social media platform. You must evolve, create quality contents and learn. -Once you have gained followers and a good amount of visibility you can earn money easily: 1- Through promoting brands in your videos, either by unboxing video or simply wearing or us...