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Being a marketer, you probably must be wondering how things will change due to COVID-19. If you own an agency or working with one, this would be the first concern at the given situation. -Strategy Everything in digital marketing agency starts with a plan. The strategy is of utmost importance. Therefore, it should be addressed first. The outbreak has affected the supply and demand online significantly since past few months. There have been modifications in the product-market fit for almost every category at some level. Such a situation calls for a thorough assessment: -How has the customer needs changing? -Any changes in the budget? -Are they still a good target? -If not, should they target different customers? -Are the agencies still capable to provide the right services? Agencies need to take a closer look at their services and product and refine their strategy according to the customer fit. -Organization Just like the organizations, agencies...

Modern-day digital marketers are expected to be the jack of all. They are required to be skilled in a variety of areas including analytics, sales, social media, creative approach and more. For this, they need a faster, more effective way to stay relevant in the changing demands. There are different approaches to learn Digital Marketing- Enrolling in a professional digital marketing course online: This is considered to be one of the best ways to understand and learn the essentials of digital marketing. Industry professionals generally lead such online courses, which includes teaching students various concepts of digital marketing skills, practical assignments and hands-on projects. If you really need to stand out, not just by earning a certificate but also with the knowledge and experience, such online courses will help you considerably. There are a lot of online platforms like- Udemy,  iMET Global , Coursera and  Digitally Next  that can help you achieve you...

Email Marketing is highly effective digital marketing that involves sending out email newsletters, special offers, promotions and other engaging content to a large group of the targeted audience. Just like the other marketing techniques, the primary idea mainly is to create brand awareness, loyalty and trust by reaching out to people via email.  It is one of the most effective ways of building a long-lasting relationship with your audience, the better your relationship the better are the chances of earning money. Ways to make money with email marketing- Affiliate offers:  This involves getting people to buy the product or services through an affiliate link. As and when the user purchases through the link, you earn a commission. This sort of technique can be very lucrative if targeted to a right and a huge amount of audience. Sell your products:  The good thing about selling your products via email is that you don’t need a middle man. Unlike affil...

Pandemic has tremendously changed the world as we know of. People are deeply concerned about the impact of Covid-19. They have started living differently, thinking differently, buying differently. As shutdown continues, consumers expect reduced income and expenses. Consumers globally are feeling the alarming effects of the pandemic on economy and health and are pulling back dramatically on discretionary spending. The forced lockdown has held back people from purchasing items in the physical world, which has eventually boosted digital e-commerce. Consumers are migrating online shopping, even for groceries, because of movement restrictions and social distancing, that are likely to be sustained for a long time.  Purchases are currently centred more on the basic household needs, hygiene and cleaning. People are shopping more consciously. It is quite a challenging time for big brands because people are scared to spend their money. They have become wiser and these new habits...

https://digitallynext.com/ How a business portrays itself is a crucial factor in its success and since the inception of social media, establishing a positive image and creating a personal brand is as important as ever. Whether your business is small and local or a corporate giant, whether it sells goods and services online or in the physical world, web presence increases your brand’s reputation and awareness. Both of which can help more customers discover you and the services or products that you provide. By not actively trying to establishing a stronger online presence, as a business owner, you lose out on potential sales and loyal customers. As clearly stated above, a digital presence is a space you occupy online i.e. presence on the internet, not just the website but presence on all digital platforms. But, how can you stand apart from every other business that is attempting to reach customers online? Ways to boost digital presence- Master SEO- SEO is one of the best tactics...

The Facebook Audience Network is a display ad network run by Facebook, comprising of a variety of mobile placements from apps and websites. It allows you to reach Facebook users when they aren’t on Facebook, and even allows you to  reach people who are not Facebook members at all , because of the data Facebook have gathered from third-party sites and apps. This means it can expand the reach of your campaigns significantly, which makes it ideal if you have high reach objectives or a small niche audience which you need to reach because it provides you with additional opportunities to reach them. Advertisers can serve up their ads to customers who are using mobile sites and apps other than Facebook, extending their reach beyond the platform while still getting to use Facebook’s exceptionally powerful ad system. Facebook’s audience network is also a monetization opportunity for those who have apps. Anyone can join Facebook’s Audience Network, and when people engage with the ads...

https://digitallynext.com/ Digital branding aims to connect and create an impression on people using digital platforms. This sounds much similar to digital marketing but is different in many subtle ways. Digital branding focuses on the underlying values of the company, a journey that transforms a company into a brand while digital marketing is generating more customers and sales. Digital branding is a long-term and important marketing approach which sets you apart from the normal crowd and creates a deep impact on the customer’s mind required for any successful business. It not only allows to increase popularity and trust but also develops a relationship with your target audience.

Everyone wants to make money, there are many ways to monetize your website traffic, and most of them are related to advertising third party products or services to your website visitors .   Out of many advertising programs that can help you earn money, Google Adsense is the most popular pay per click advertising platform . Google as you all know is a very popular and reputed brand, Adsense is one of the best Ad programs of Google . You can blindly trust on Google Adsense because this is the best monetization ad network . In today’s age, there are millions of people who are making a profit by Google Adsense . It is one of the easiest and best technique to make money through sponsored ads . If you have a website, a blog or any destination where there is traffic, you can choose to let google help you monetize from that traffic through...