Facebook Audience Network

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The Facebook Audience Network is a display ad network run by Facebook, comprising of a variety of mobile placements from apps and websites.It allows you to reach Facebook users when they aren’t on Facebook, and even allows you to reach people who are not Facebook members at all, because of the data Facebook have gathered from third-party sites and apps. This means it can expand the reach of your campaigns significantly, which makes it ideal if you have high reach objectives or a small niche audience which you need to reach because it provides you with additional opportunities to reach them.Advertisers can serve up their ads to customers who are using mobile sites and apps other than Facebook, extending their reach beyond the platform while still getting to use Facebook’s exceptionally powerful ad system.Facebook’s audience network is also a monetization opportunity for those who have apps. Anyone can join Facebook’s Audience Network, and when people engage with the ads within your app, you get a chunk of Facebook’s resulting ad revenue.You can choose your ad placement options and formats which could be in means of image or a video and a feed or a story from the three different display options --Native-Banner-Interstitial 


Benefits of Facebook Audience Network-
The first one is that you’re getting extended reach. Your ads are being shown on an additional platform, which could help it connect with the right audience.
The Cost Per Click on the Audience Network is often lower than other placements such as Newsfeed, which means that if it does convert well for your brand or client, the conversions will often be very cost-effective. (Cost Per Click (CPC) is the amount paid by an advertiser to a search engine or other Internet publishers for every time an advertisement viewer makes a click on a link in an advertisement. This click transfers the viewer to the advertiser’s web site).
Facebook claims that the Audience Network is virtually fraud-free and doesn’t have bot traffic, which if true, makes it a reliable ad platform on which to be spending your advertising budget.
In the end, the biggest appeal to join the audience network and connect your app or mobile site to it is the monetization potential. All you have to do is to go through the initial set up, and you’ll be able to collect passive income from engagement on the ads displayed in your app. Facebook’s audience network is an excellent opportunity for both advertisers and app owners.

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